6. Special Offer Message

After Gardenspott has established a relationship with visitors and has sent the newsletter for a few months, they may choose to send special offers or promotions.  Visitors can forward these special offers to friends as well.

Each time an email is sent or information is forwarded to another user, the Inbox-Media system tracks the leads.  These leads can be tied into existing merchant servers, allowing Gardenspott to determine the amount of revenue received from specific campaigns.