2. Newsletter Signup and Lead Capture

Once the online registration form has been created in the Inbox-Media Mail Center, it can be linked to a graphic located on the Gardenspott main page.  Inbox-Media hosts the lead capture form and provides a URL link, allowing the Gardenspott Webmaster to link their home page to the Inbox-Media form.

To register for the newsletter, visitors enter basic information such as their name and email address.  In addition, users will select specific points of interest to help generate a more personalized newsletter.  When users receive this custom newsletter, it will encourage them to re-visit the site.  By selecting specific information in the lead capture form, the newsletter becomes more targeted, giving users the feeling that Gardenspott truly cares about their interests.  The end result for Gardenspott is a better, more solid relationship with customers as well as increased sales.